Minter Dialogue with James Poulter James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the...
Are you trying to make your business more entrepreneurial? This might mean translate into trying to become more agile, more innovative and/or more experimental? Many companies over the last few years have embarked on “programs” to render themselves...
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
By now, you’ve surely heard of the Pokemon Go (PG) craze, right? If you haven’t, I suspect that means that (a) you’ve been on holidays in the boondocks, (b) you don’t have kids or (c) perhaps you snub all things digital? In any event, twenty...
Whether it is the effects of Moore’s Law or just the human urge to progress, the pace of change has accelerated and is leaving a lot of people in the dust. The major problem lies in the mindsets of the senior managers whose careers were built on other...