The Exciting Potential of Artificial Intelligence by Jeremy Waite, IBM Evangelist and Leader of CMO Programme (MDE268)

Jeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the … Continue reading

Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249)

Minter Dialogue with Stan PhelpsStan Phelps is a keynote speaker, Workshop Facilitator at PurpleGoldfish, and best-selling author (Purple Goldfish). He’s also a Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business … Continue reading

When You Challenge – You Can Fail And Still Win

Last week, I wrote a post about my experience at the Wimbledon Championships 2017 with IBM and their data center. One of the questions I posed the IBM team was whether we could find and use data with a purpose? Specifically, I was … Continue reading

Making Great Stories From Data – Exploring Wimbledon 2017 with IBM

Wimbledon 2017 will be remembered for many things. Among others, this will include the first British woman, Johanna Konta, to make it to the semi-final since Virginia Wade in 1978. It marked the dramatic return of Ms Wimbledon, Venus Williams, 37, … Continue reading

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital … Continue reading

Social business – is there anything beyond social media marketing?

One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be … Continue reading

What’s Your Deal? What Lies In The Discount Culture

I was struck by an article in the UK Metro daily newspaper headlined, “Discount culture is to blame for M&S woes.”  Three of the major retailers in the UK (Tesco, Morrisons and M&S) announced negative results, despite indications that the … Continue reading

Interview With Delphine Remy-Boutang, Ex Worldwide Social Media Director For IBM

Minter Dialogue #37Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked for … Continue reading

Brand Latency: How to know if your brand has staying power?

Few are the brands that have true staying power.  Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…).  Others … Continue reading

Oil Companies Should Think like Technology Companies

Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum! Should it be … Continue reading