Happy Anniversary To … Me?

Happy Anniversary To … Me?

In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out...

CRM – Stands for Can’t Remember Me?

Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal.  Of course, CRM can also be used to create new customers.  But, the real gig in a successful CRM program is making sure that the investment in winning new...

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