How Ethical Should We Be?

How Ethical Should We Be?

When you do a scan of the business news, it seems that a high percentage of items concerns legal findings, fights and fines. Take just some of the notable cases in the news this past week, for example: Google was fined €4.13B by a European court for using its mobile...
Free For All or Niche For Me?

Free For All or Niche For Me?

The other day, I was presented with a new start-up where the entrepreneur said he was going after a niche. The problem was that the niche was defined as everything to do with health — the entire health market. Even if you might ultimately have the ambition of a...

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