by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...
by Minter Dial | Oct 18, 2008 | Entertainment, Politics
You started it! Series 1 Episode 6 – The Germans, Fawlty Towers —————————————- When Sybil is out of action in hospital, Basil is left to cope with his shabby hotel (in Torquay) in her...
by Minter Dial | Jun 24, 2008 | Sports
The ongoing Euro Cup 2008 is showcasing a new set of teams and cast of players, specifically in the form of the never-say-die Turkish team and the pesky Russians. There have been a number of ‘disappointments’ (depends on your perspective, of course)...
by Minter Dial | Mar 5, 2008 | Travel
Barcelona features–like Paris’ oh so grey Vélib or London’s bright yellow OYBike–a city-sponsored rent-a-bicycle-easily program called Bicing. The small-wheeled red bicycles (photo to right) can be remarked easily, being ridden by mostly...
by Minter Dial | Feb 16, 2008 | Branding, Marketing, Social Media
In the wake of the social networking onslaught has come the wave of the more overtly commercial social shopping online concept. A combination of social networking and e-commerce, the concept is a consumer-centric version of Amazon, putting the shopper at the centre...
How to tag someone on LinkedIn if their name doesn’t come up?
