Interview With Bjorn Ognibeni, Talking Digital Marketing In Germany

Minter Dialogue Episode #98 This interview is with Bjorn Ognibeni, founder and CEO of, a socia media monitoring platform, out of Hamburg Germany. As I like to explore digital marketing around the world, I wanted to chat with Bjorn … Continue reading

LIDL – A web campaign that merges value and values

MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary … Continue reading

You Started It! — Fawlty Towers and Wars Declared by US Presidents

You started it! Series 1 Episode 6 – The Germans, Fawlty Towers—————————————-When Sybil is out of action in hospital, Basil is left to cope with his shabby hotel (in Torquay) in her absence. What could go wrong when there’s a … Continue reading

Barcelona’s City Bicycle Program – Nice Bicing

Barcelona features–like Paris’ oh so grey Vélib or London’s bright yellow OYBike–a city-sponsored rent-a-bicycle-easily program called Bicing. The small-wheeled red bicycles (photo to right) can be remarked easily, being ridden by mostly Barcelona citizens on grey days and sunny days … Continue reading

Social Shopping as part of the Web 2.0 Revolution

In the wake of the social networking onslaught has come the wave of the more overtly commercial social shopping online concept. A combination of social networking and e-commerce, the concept is a consumer-centric version of Amazon, putting the shopper at … Continue reading

Happy No Smoking & New Year

Glad to usher in a new year and, with it, the beginning of smoke-free hotels, bars and restaurants in Paris. But, as this BBC article explains, Paris is not the only place to take on new year resolutions. Eight German … Continue reading