A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers

For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this:   But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, … Continue reading

Digital Etiquette – The Survey Says…

Last week, I conducted a survey and received nearly 200 responses. You can see the first post on the topic here, featuring the results across the 13 questions, each of which tackled a specific “digital” situation. For each question, the … Continue reading

The Mindset List: 2016 List for the latest crop of 18 year olds

This year’s entering college class of 2016 was born into cyberspace and they have therefore measured their output in the fundamental particles of life: bits, bytes, and bauds. They have come to political consciousness during a time of increasing doubts … Continue reading

Brands Getting Personal

“Branding gets personal” is the tagline behind The Myndset.  A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being … Continue reading Continue reading