Geeky creativity – Why being geek and upping your Digital IQ can spur innovation

Where some management is still hanging on to its guarded precepts and habits (reading good ‘ole fashioned books, sticking to the 4P’s of marketing, management by fear and control…), other businesses are running full head of steam.  Some teams just … Continue reading

Raising your Digital IQ – Why it’s important for all the C-suite

It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade.  A 2012 Price Waterhouse … Continue reading

The new GQ for Digital Marketers: What is your Geek Quotient?

Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University).  It can no longer be just a “specialty” class, merely for IT, … Continue reading