Chris Dessi, CEO of Silverback Social talks about social media and influencer marketing (MDE181)

Minter Dialogue Episode #181 This interview is with Chris Dessi, founder and CEO of Silverback Social, a digital agency based out of New York. He is also the founder of theWestchester Digital Summit, an author and a frequent tv commentator … Continue reading

The value of a Facebook friend, ROI and Return on Interactivity

As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must … Continue reading