How To Optimize Your Mobile Marketing With Oisin Lunny (MDE213)

Minter Dialogue with Oisin Lunny This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about … Continue reading

The New World of Branding with a Titan of the Agency World, Simon Burridge, CEO of Playzoola (MDE206)

Minter Dialogue with Simon Burridge This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of … Continue reading

Insights and Secrets for Pokemon Go! Marketing Lessons for Business

By now, you’ve surely heard of the Pokemon Go (PG) craze, right? If you haven’t, I suspect that means that (a) you’ve been on holidays in the boondocks, (b) you don’t have kids or (c) perhaps you snub all things … Continue reading

8 Most Importants Levers for Successful Elearning and Embedding Effectively into Your Organization

I have heard many an HR executive fret about how to make the company’s eLearning platform more effective. One of the key issues is figuring out to embed the habit of learning online into the organization. There are a number of obstacles that … Continue reading

Tetris helps in trauma therapy — But what about kids’ memories?

Via Sciences Humaines, a very insightful and thorough French magazine, I read [this article in the aug-sept 2009 issue] about how the video game, Tetris, has been identified as helping trauma victims recover. A study* by scientists at the University … Continue reading