Fuelband versus Fitbit #2 – Furious Fallacies

In a prior post, I did a comparison chart between the Nike Fuelband and Fitbit. I looked at the features and benefits of each. I also compared the measurements that each provides in common: calories and steps. The only catch … Continue reading

Wearable Devices – Comparing Fitbit versus FuelBand – hoax or coach

This may be the breakout year for wearable devices. [I see them as part of my top 10 marketing trends for this year]. The wearable fitness tracker market is still somewhat niche, but it is growing rapidly and is projected … Continue reading