Digitail Fail: One easy thing retailers need to fix as we enhance retail with digital tools

As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It’s easy to tell how uncomfortable a brand is with … Continue reading

Are we all in a giant internet shaped crucible? Guest post by Manish Gajria

The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with … Continue reading

3 keys to effective copywriting – An error by Facebook and why copywriting is an important skill to hone

Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight years and keeping up a weekly newsletter … Continue reading

Happy spring and happy birthday grandpa! RIP NMD1

Today would have marked my grandfather’s 103rd birthday. Three years ago, we celebrated what would have been his 100th birthday with a magical 24-hour global social experiment!  Here was the result by the way… Nothing quite as grand today. However, … Continue reading

3 keys to reducing EMAIL HELL

Many — if not most — people complain about the overwhelming number of emails they receive. It might be called email hell. In today’s world of multi-channel communications, the issue has worsened considerably and is likely to deteriorate even more. … Continue reading

Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)

Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan.  I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur … Continue reading

New school versus old school management: who is right?

If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in “traditional business” seem to encourage a pavlovian return to “old” … Continue reading

What does critical mass mean in social media?

As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the investment … Continue reading

Birthday greetings – How might they evolve?

Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how … Continue reading