Want To Make A Good Customer Experience? How The Customer Journey Goes Wrong!

If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at … Continue reading

Marketing Automation Mistakes — When It Goes Awry And Lessons Learned

I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is … Continue reading

How the Internet is Revolutionizing Business Everywhere

Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, … Continue reading