Eurostar Travels Through Virtual Reality – The Eurostar Odyssey

The debate rages on as to whether the future lies with Augmented Reality (AR) or Virtual Reality (VR)? Or will it be more about Mixed Reality (including 360˚)? In any event, as far as VR is concerned, we continue to … Continue reading

Wifi On The Mend? Eurostar Wifi Heeds The Call!

Would you not agree that having wifi while you are travelling is beginning to feel more like a requirement than a gift? Being a regular traveller on the Eurostar wifi is important to me. I have forever been one of most vociferous passengers … Continue reading

The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways … Continue reading

How To Make Great Advertising Copy – 4 Tips To Follow

Wouldn’t you love it if you could use your commute to save time to allow more personal time with the people and/or pastimes you love?* It turns out (courtesy of Lisette Sutherland) that freedom from the commute is the #1 reason … Continue reading

The New Eurostar e320 Train…. A Singular Example of Poor Design          

This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard…at last. According to their site, the design of the … Continue reading

Details – The devil in digital marketing : A Eurostar case study

Boosting your travel experience I enjoy travel, despite the myriad hassles*.  Digital is now an integral part of that travel experience.  Thus, I also enjoy pointing out digital marketing initiatives by travel companies. For example, I am a regular on … Continue reading

Cell Phone Etiquette on Eurostar: It’s Not Good to Talk

It’s Good to Talk? An old British Telecom (BT) saying that’s not applicable for Eurostar … or any public transportation for that matter. Having recently done a couple of round trips on the Eurostar I have made a few survey-of-one … Continue reading