Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

America First, Me Too – Where’s Europe?

Unless you have been living in a cave, you will have noticed that many countries have responded to Donald Trump’s America First pronouncement with a rather tongue-in-cheek Me Second video. It all began with this one from The Netherlands, by … Continue reading

Brexited… Now What Should Europe Do?

After the surprising BREXIT vote by the people of the United Kingdom last Thursday, we have since certainly all been involved in heated debates regarding this topic. Amongst my Parisian friends, the conversation kept coming back to the English. And like … Continue reading

Is There A Win-Win Case In The Brexit Vote?

Isn’t it ironic that the BREXIT vote is happening in the midst of Euro 2016? With good fortune (or planning?), there are no matches on Thursday 23rd. I am not particularly fond of football, but I feel like such tournaments are … Continue reading

Delphine Mousseau – Talking eCommerce Localization For Zalando (MDE159)

This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Delphine, who was on this podcast show back in 2012, is dealing with the complications and localization in 15 European countries. Zalando is a standout German … Continue reading