The Opportunities and Use Cases of Artificial Intelligence for Business with Rob McCargow @robmccargow (MDE271)

Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on AI. He’s mission-led and has been leading the debate about how AI can do good for the world. In this conversation, … Continue reading

Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

Sexual Harassment: How To Evaluate And When To Pardon? Is Grace Ever Possible?

With all the mounting accusations of sexual misconduct by men in power, I have had several conversations in different countries — with men and women — that have made me pause. To date, there have been at least 40 well-known … Continue reading

If Your Company Wants To Be A Media Company, It Needs This Position Urgently

Have you noticed recently how many companies and leaders have been caught out for having a poor culture, bad ethics and/or a questionable leadership style? Headline companies (and CEO) over the last few years have included (but not limited to): Sony … Continue reading

Who Bears The Cost Of Responsibility? Why Business Leaders Need To Change Their Habits

Last week (July 3), Tencent’s market value dropped $15 billion. On a total base of $330 billion, that’s a 5% haircut. The media’s narrative was that the stock price drop was due to an announcement by Tencent that they were going … Continue reading

The End of Net Neutrality? Or The End of Neutrality Period

While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues?  Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather … Continue reading

Uber – Brand strategy with a digitally connected customer

Bad news about Uber continues to dominate the airwaves and the digitally connected consumer — Uber’s target market — is not sitting dormant. There has been the alleged mistreatment of its drivers, women not feeling safe, the godview app to spy … Continue reading