Storytelling, content marketing and brand building with Carla Johnson (MDE265)

Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the … Continue reading

The Future of Blogging Is Dynamic and Filled With AI – But It Will Be Hard Work

I recently spoke on a panel, invited by Bernie J Mitchell, about the future of blogging, with marvelous co-panelists Katie King and Lucy Hall, and moderated by Andy Bargery.  The questions and flow of the conversation led to several key conclusions. First, blogging is far … Continue reading

To Dictate Or Collaborate – Is It Better To Have Vision Or Listen Intently…?

In a recent conversation I had with a CEO of an online site, we exchanged on the almost conflicting nature of giving bold direction and vision versus empathic collaboration and listening skills. On the one hand, if we adhere to the … Continue reading

The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways … Continue reading

Nathalie Nahai, Web Psychologist – how to master online influence and web marketing (MDE125)

Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online … Continue reading

3 keys to creating a superior user experience

With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well!  Why? Because … Continue reading

Top 10 Reasons Why Empathy Is A Bad Idea For Business

People talk quite a lot about empathy as an important quality of modern leaders. There are blogs and sites vaunting its beneficial powers (See below for a good list of resources).  The issue is that empathy is not a natural … Continue reading

Is Empathy The Single Most Valuable & Rare Asset In Companies?

Great Branding: Great Listening The social web has been said to turn the world upside down, putting the power into the hands of the consumer.  Others harken back to a time when the street shopkeeper knew all of his/her customers … Continue reading