The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue … Continue reading

Communication Meltdown – Overcoming One Of The Biggest Ills of Business

How often do you get frustrated with the way people communicate with you? It seems it’s an issue that comes up time and again, whether it is communicating with a colleague, a member of your family or with some corporate or … Continue reading

Someone Shared A Dropbox File With You… Is It Dangerous?

Everyone’s inbox is stuffed with untold amounts of spammy, scammy and risky emails. As we all continue to struggle to keep up with the communications coming in from all angles, even the most digitally savvy are not immune. Under the … Continue reading

Communication Anxiety – You Are How You Communicate

 After a post I wrote last week about burn out, I was gifted some wonderful comments. They were not comments one might easily publish since, at the end of the day, they represent some of our deepest fears, issues and convictions. … Continue reading

Emotion in Digital. New Study Shows Emotional Power of Emails

In a survey that isn’t exactly quantitative, Indiana University of Bloomington did a survey of 72 people, aged 18 to 34 years old. The purpose of the study was to see the difference in emotional impact between an email and … Continue reading

Best of the Web or Death by Aggregation? Why don’t brands curate the news?

Every day, your email inbox is stuffed with a mixture of important to completely undesirable mails. Gmail has done a stellar job of helping to organize these, even automatically. Yet, we still get too many mails. Even if we have … Continue reading

Roadmap for exiting email hell

Email hell is one of the major plights of any person in business. The nature of it can vary from big corporations to entrepreneurs because of things such as different devices, platforms, firewalls, etc. However, the basic principles of getting … Continue reading