by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
by Minter Dial | Dec 2, 2015 | Retail
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...
by Minter Dial | Oct 20, 2015 | Marketing
In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...
by Minter Dial | Apr 15, 2014 | Marketing
Do you suffer from too many emails cluttering up your inbox? Thanks to my friend Daniel Rowles (@danielrowles) and his ever useful Digital Marketing Podcast, co-hosted with Ciaran Rogers, I learned about a service that automatically deals with your newsletter...
by Minter Dial | Mar 18, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #94 This is a different kind of podcast than my usual interview of a digital star. This time, I am up! Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing...