Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading

The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue … Continue reading

How Many Email Addresses Should I Have? The Marketer’s Challenge

Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In fact, on average, we all … Continue reading

Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)

Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the … Continue reading

Branding Gets Impersonal – Happy New Year Wishes by A.Person

It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such ”obvious” occasions to generate sales. Some brands are … Continue reading

Black Friday Sales – 8 Urgent Lessons For Brands and Retailers

Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now … Continue reading

Future Marketing Trends 2014-2015 (MDE94)

Minter Dialogue Episode #94 This is a different kind of podcast than my usual interview of a digital star. This time, I am up! Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave … Continue reading