Sarkozy and Hollande: Two great examples of how not to “do” Twitter

I spent a good deal of time ploughing through the social media campaigns of the two French presidential candidates for 2012, Nicolas Sarkozy and François Hollande. The bottom line was that their social media campaigns did nothing to change the outcome. … Continue reading

In defense of brand blogging – in need of some trust?

USA Today recently wrote up an article about the end of corporate blogging.  Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in … Continue reading