France loves to strike where you least expect

Got to love this. Pôle Emploi, the agency in charge of dealing with the unemployed (currently riding at 9.7% in France) is going on strike. Not enough resources to go around they claim, and now they are planning job cuts … Continue reading

MEDEF 2009: Ethical Capitalism – A call for transparency?

MEDEF UNIVERSITE D’ETE PLENARY SESSION – 3 September, 2009 “Will capitalism become ethical or not?”Plenary Session animated by Jean-Pierre Elkabach Below I will highlight a few points that I took away from the two hour plenary session, brilliantly managed by … Continue reading

Mainstream Media Strategy – Recommendation from a reader’s perspective

As mainstream media (MSM) companies continue to scramble to find a winning model, I am inspired to write a post based on the interactive (read: moderation) strategy that the BBC has put in place on its news forums. Having taken … Continue reading

Permanent Changes arising from the Economic Crisis

Changes? What Changes? The ongoing worldwide economic crisis has created many obvious changes in behaviour, mostly focused on the effects of reduced funds. Whether it is the fear that makes a salaried person “tighten” his or her budget or someone … Continue reading

Change Management – Cutting Dollars & Making Sense in Recession

In these times of recession, a change is certainly gonna come… For the companies feeling the hit (not referring to Sam Cooke), there is plenty of talk of cutting budgets and payroll (though much less of the latter in France). … Continue reading

Twitter: Global Village or Recessionista?

Twitter, it seems, is making mainstream headlines daily these days. Yesterday, the IHT featured on page 2, an article “A truth renewed online: It still takes a village,” which begins: “Twitter and Facebook are, OMG, so last millennium”. The article, … Continue reading

MEDEF Débat – Bâtir le leadership {français) en Europe

J’ai participé à la première heure du débat monté hier soir par le MEDEF dans le cadre de leur programme “Bâtir le leadership Europe.” La question posée pour ce débat était: “L’influence française à Bruxelles: le vrai et le faux” … Continue reading

Finding a CRM Voice – The Right Values, Meaning & Frequency

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge … Continue reading

This Crisis will bring a Paradigm Shift on the Internet

Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The … Continue reading