If Emmanuel Macron and Donald Trump are very different in personality, background and politics, I do believe that there are some important similarities between the two men. Let me be absolutely clear, Macron is no Trump. Trump is a genuine populist and maverick. Macron is a highly manufactured independent. However, Macron has managed to get to where he has with a few principles that, I believe, are very similar to Trump’s. And, if elected, Macron would do well to learn from Trump’s first 100 days.
Brand Trump and Brand Macron – birds of a feather?
I know it sounds a bit provocative, but Trump and Macron do share several common points. At a superficial level, coming into the election, neither Macron nor Trump had ever previously held elected office. Moreover, neither really belonged to a party. Trump only became begrudgingly the Republican candidate. Macron, who split from the Socialist party, for his part will naturally morph his En Marche “movement” into a new political party. But, more importantly, both Trump and Macron absolutely embody their ‘movement.’ There is no feasible replacement. They have both succeeded thus far by creating the cult of the individual. Brand Trump and Brand EM (En Marche = Emmanuel Macron) embody their base. Yet, just as great brands are all about trust, both Trump and Macron [will] have their work cut out in moving from “BIG” words to significant action to create a trusting clientele (in the form of the voting public).