How To Craft And Get Reach With Your Message With Alan Stevens (MDE234)

Minter Dialogue with Alan StevensAlan Stevens is known as THE Media Coach. He’s a reputation specialist, journalist, PR expert, speaker and author. In this podcast, Alan and I discuss the art of storytelling in this frenetic world and the challenge of … Continue reading

If Elected, What Emmanuel Macron Might Learn From Donald Trump’s First 100 Days

If Emmanuel Macron and Donald Trump are very different in personality, background and politics, I do believe that there are some important similarities between the two men. Let me be absolutely clear, Macron is no Trump. Trump is a genuine populist and maverick. … Continue reading

America First, Me Too – Where’s Europe?

Unless you have been living in a cave, you will have noticed that many countries have responded to Donald Trump’s America First pronouncement with a rather tongue-in-cheek Me Second video. It all began with this one from The Netherlands, by … Continue reading

The End of Net Neutrality? Or The End of Neutrality Period

While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues?  Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather … Continue reading

Trump Card Marketing – Calling Attention Vs Building A Business

As executives at brands continue to struggle to find the “golden route” to victory, there are those who have the right mindset and those who (wrongly) exhibit what one might call “Trump Card Marketing.” What does this entail? At its … Continue reading