Why the Obamacare site disaster is good for business! Three lessons for business

Ironically, I think that the whole uproar about the Affordable Care Act (aka Obamacare) website, healthcare.gov, could be good for business!  Why?  Because the issue has definitely raised the visibility of the need for senior management to be more knowledgeable about the … Continue reading

Digital Eyeq – A Key To Strengthening Your Digital IQ

If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ.  Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, … Continue reading