Making sense of your digitally connected world

In this digitally connected world, I often hear about how people feel blindsided by how fast each day goes by. Without having been brought up or schooled on the new digital world, most executives still don’t even know how to type … Continue reading

Uber – Brand strategy with a digitally connected customer

Bad news about Uber continues to dominate the airwaves and the digitally connected consumer — Uber’s target market — is not sitting dormant. There has been the alleged mistreatment of its drivers, women not feeling safe, the godview app to spy … Continue reading