Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St JamesTiffany St James , digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we … Continue reading

How To Divorce An Influencer? Sunsetting Your Influencer Marketing Programme

Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. … Continue reading

Best Ways For Getting Digital Transformation To Work with Barney Loehnis (MDE225)

Minter Dialogue with Barney LoehnisBarney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the … Continue reading

Diversity Is A Mindset, Not A Department

Bringing “diversity” into a company is not an assignment for one individual, as diversity can only work when everyone is on board. Accepting diverse backgrounds and opinions in a company must happen at every level of the organisation. It may … Continue reading

Boost Your Digital Transformation – When The Boss Has More Followers Than The Brand

I recently met a French CEO who blew me away. From the outside, he didn’t exactly look like a digital geek. But, he has an Instagram account that, until recently, had more followers (10K+) than the main Instagram account of … Continue reading

Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the … Continue reading

The New CMO – Chief Mindset Officer: A New Seat on the Board

Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing … Continue reading

The Personal Route To Digital Transformation 

Many senior executives describe themselves as “personally engaged” in digital transformation in their company. Some even go so far as to relate the process as being exciting and revolutionary. And yet, these same executives are also bemoaning that the digital … Continue reading

Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)

Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven … Continue reading