Digital Signage – When Does It REALLY Make Sense?

Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide … Continue reading

Digital Transformation – More Than Resources, A Mindset [Infographic]

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the … Continue reading

Digital maturity – what does great look like?

In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting point about digital maturity is … Continue reading

Design mindset – The problem with engineers

In an intense discussion I had with Roy Vella, an expert in mobile, we looked at the keys to successful design. Specifically, we started by talking about the challenges in designing the customer experience. We then went on to explore the … Continue reading

Digital Mindset – How To Start On The Right Footing?

I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It’s one of the defining elements of the iPhone which, because it doesn’t … Continue reading

Can a CEO “get” the digital mindset without “being” digital?

Can an executive claim to have a digital mindset and understand how to use and invest in digital tools and applications if he/she is not actively using the digital tools and platforms? This is a profoundly important question for companies engaged … Continue reading

A digital business card – What does a business card say about your digital IQ?

Unfortunately, business cards are still an important business tool. I say unfortunately because it means we still have to cut down trees to print them up. And then we still have to go back to our desks to input the … Continue reading