The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue … Continue reading

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina RadetichNina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has … Continue reading

Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. … Continue reading

A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers

For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this:   But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, … Continue reading

Luxury Brands – The Online Challenge To Be Upscale

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. The answer to the question should not be unilateral. First, it depends … Continue reading

Digital Transformation – More Than Resources, A Mindset [Infographic]

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the … Continue reading

Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134)

Minter Dialogue Episode #134 — This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk … Continue reading

Digital maturity – what does great look like?

In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting point about digital maturity is … Continue reading

What Are The Top Trends And Levers For Your Digital Strategy In 2015?

The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a … Continue reading

Digital Transformation – A question of mindset more than a technology

How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: … Continue reading