BBC Oops – the irritating rise of websites that… cc @BBCNews

I was intrigued by the BBC OOOPS this morning!

Words and images that catch the eye

The BBC’s front page this morning has an intriguing side story (in the far right column): “OOPS, the irritating rise of websites talking to you like a friend.”  Find it?  Well, when you click on it, you get… (see below).

BBC front page oops, The Myndset Digital Marketing

Ooops, I missed again

Here is a a close up of the H3 title

BBC oops, The Myndset Digital Marketing

404

And the link goes to a 404 (“page not found”)!  And I sincerely thought it was a joke. Ooops, is right!

BBC 404, The Myndset Digital Marketing and Brand Strategy

Fortunately, the tone and timbre of this 404 didn’t sound like they were trying to be my friend.  But, seriously, don’t you find it irritating when a link goes to a 404 page?  If the BBC can get such things wrong, just imagine the amateurs.  Of course, in this case, I consider it a rather funny error, so I chose to blog it.

UPDATE AT 9:03AM (28 Jan 2013)

The 404 has been now fixed.  You can now visit the real Ooops article if you are interested!    The section I liked best about this peice on the rise of unwanted and OTT familiarity (which I agree can be rather ‘grating’ at times):

“Computers were like bouncers. You were the three-sheets-to-the-wind punter swaying glassy-eyed in front of them pleading to continue. They remained impassive saying, “I don’t have to give you a reason. You’re not going into that file and that’s that.”

That’s the funny thing.  The internet is becoming deeply personal.  It is difficult to remain impassive in front of your computer these days!  And for marketers (and digital marketing in particular), brands need to know how to interface with each one of us according to our whims and mores if they want to “connect” with us.  Alternatively, you pick a style that suits your community and those that don’t like it, shove it.  Now, there’s a familiar term!

When a blog becomes institutional

iblog doesn’t stand for institutional blog

I have been a fan of the freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, the very notion of a blog is up for grabs at this point as this lunch over ip article points out. Freakonomics is an institutional blog, an anathema to blogging as considered in the blogging world of the [recent] past.

The evolution of blogging

Now that we have more than 70 million blogs (per techorati), it may well be time to add some marketing muscle to the very term of a blog (beyond splog). As Bruno Giussani points out, the blog concept is migrating and, with it, the ways of communicating. Blogging is even entering into an evil phase as this IHT article points out. Incentive enough to make sure that I have a comment policy (see below).

I take note of Joe Jaffe experimenting with the interface of his jaffe juice blog, facebook, twitter, itunes podcasting, and potentially so many more (netvibes, bloglines, myspace, linkedin, plaxo. flickr…). Same idea over at Twist Image, with Mitch Joel, where we are looking at ways to concentrate the multiple [social] media avenues to grow your on-line community. And it’s true that agglomeration is the new buzz word which is going to be a major part of the near-term evolution of the net, not just blogging. The web has cast a wide reach with a whole host of new opportunities, but managing the tangle of [even one’s own] links and gaining critical mass will be the name of the game in the future. By the way, I do love the new Google blog search which is helping to clear up the confounded blog search.

Anyway, as far as blogs are concerned, we might consider creating subcategories of blogs. I propose that we create a new list of definitions for what we have broadly been calling blogs. That list could go something like this:

  • persoblog for those personal life blogs, shortened to plog
  • communiblog for community blogs, shortened to cubelog polyblog for multiple author blogs, polyblog (like it as is)
  • musiclog for the music aficionado, mclog
  • marklog for marketing blogs, as is
  • medialog (aside from the issue of the company of the name), for news blogs
  • shoplog for shopping addicts, as is
  • institulog for institutional blogs (ban the idea!), i-blog (perish the thought twisted)

and final idea (for today that is):

  • noblog for not only bullshit logs…

The question will become: who is capable of setting the pace and giving these names? Us, the community of bloggers… but that’s a whole of people to galvanize. Probably will need the New York Times or Herald Tribune to pick up a piece like this one and then, kapow, it’s off to the races.