digital marketing strategy

If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn’t fully endorse and embody digital, (b) the other departments are not involved and (c) you haven’t evaluated the basic infrastructure and capability needs. Before embarking on the digital […]

Read more

We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world.  As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital component with the traditional marketing activities.  While it’s still considered somewhat of a foreign entity […]

Read more

Digital marketing budgets  and costs are bound to rise.  As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase.  Demand will push up prices, especially since there is massive convergence around the pinnacle services and platforms (Google, Facebook, YouTube, Twitter, Linkedin…).  So, how does […]

Read more

Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company has not previously achieved before offline and why this should change in the digital space. To what extent are the products and services in the company’s […]

Read more

Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team.  It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for “digital.”  It is still the case in certain media companies as […]

Read more