Minter Dialogue with Norm de Greve Norm de Greve is CMO of CVS Health. He’s also a member of the Board of Directors for the ANA and Mobile Marketing Association. CVS Health, which is the Fortune #7 company and was voted one of the most innovative companies...
Minter Dialogue with Charles Hall Charles Hall is the CEO and co-founder (along with Simon Kelton and Stuart Hall) of PepperHQ, a white label mobile platform for retailers to provide greater convenience, increase revenues and create more powerful loyalty...
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
Is your company talking more and more about customer centricity? It’s quite the important topic. For executives sitting through last month’s performance review meeting, however, I wonder how often the subject of lost business is properly addressed....
Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with. As a core business-building...
How to tag someone on LinkedIn if their name doesn’t come up?
