The risks of the Hunter-Gatherer mindset

Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...

CRM – Stands for Can’t Remember Me?

Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal.  Of course, CRM can also be used to create new customers.  But, the real gig in a successful CRM program is making sure that the investment in winning new...

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