Customer Centric or Employee Centric? Which Comes First?

Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to … Continue reading

Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

The remarkable story of Starling Bank, a new generation of bank founded by Anne Boden (MDE267)

Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO … Continue reading

Best Ways For Getting Digital Transformation To Work with Barney Loehnis (MDE225)

Minter Dialogue with Barney LoehnisBarney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the … Continue reading

The Privacy of SMS – How Companies Should Leverage This Channel

When configuring the settings to my phone, I tend to turn off basically all notifications. My conviction is that it is just not advisable or desirable to become the victim of the whims of others. As it is, I get … Continue reading

Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential … Continue reading

Making Meaningful Relationships At Unilever with Megan Neale (MDE190)

Minter Dialogue Episode #190 This interview is with Megan Neale, Global Head of Engagement Centres for Unilever. She is also co-founder of a start-up, My Digital Customer, providing solutions to bridge the gap between contact centers and the digital channels. … Continue reading

How and Why Customer Care Can Lead Digital Transformation – Celine Dumais at L’Oreal USA (MDE189)

Minter Dialogue Episode #189 This interview is with Celine Dumais, in charge of Customer Care for L’Oreal USA, but with a wider strategy role for customer care for the Americas. In this podcast, we talk about the challenges of customer … Continue reading

Improving the Customer Experience with Adrian Swinscoe (MDE160)

Minter Dialogue Episode #160 This interview is with Adrian Swinscoe, a consultant, speaker and author of Rare Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and … Continue reading

How to set yourself up for success at your new job

In a fabulous 2008 HBR article, “How Star Women Build Portable Skills,” written by HBS Professor Boris Groysberg, he describes how women (Wall Street analysts) were more likely to ask the tough questions before being hired. Women look at the culture of … Continue reading