Can Good Parenting Skills Be Transferred To Management?

When I was first asked the question whether parenting skills were transferable to the work place (in terms of management skills), I shrugged off the idea. But, with some further reflection, I think it is entirely appropriate. Maybe it’s about … Continue reading

True or False – Fact or Fiction – The Viral Marketing Mechanism

Many brand marketers would love to create a viral video or viral marketing program, right?  There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! There is rarely a better … Continue reading