How To Make Great Advertising Copy – 4 Tips To Follow

Wouldn’t you love it if you could use your commute to save time to allow more personal time with the people and/or pastimes you love?* It turns out (courtesy of Lisette Sutherland) that freedom from the commute is the #1 reason … Continue reading

Emotion in Digital. New Study Shows Emotional Power of Emails

In a survey that isn’t exactly quantitative, Indiana University of Bloomington did a survey of 72 people, aged 18 to 34 years old. The purpose of the study was to see the difference in emotional impact between an email and … Continue reading

Online Marketing Tips and Tricks From Keren Lerner, CEO of Top Left Design (MDE156)

Minter Dialogue Episode #156 This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, … Continue reading

3 keys to effective copywriting – An error by Facebook and why copywriting is an important skill to hone

Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight years and keeping up a weekly newsletter … Continue reading