Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with … Continue reading

Using Artificial Intelligence to Create Great Content, With Martin Adams CEO of Codec.AI (MDE261)

Martin Adams is CEO & Co-Founder @Codec, a platform using AI to help produce content and drive content marketing. Martin is also a speaker on innovation, AI and the blockchain. In this conversation, we look at how Martin has gone … Continue reading

How To Cut Through The Noise with Great Content Marketing with Jason Miller (MDE244)

Minter Dialogue with Jason Miller (MDE244)Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a RocknRoll photographer, author (best-selling Welcome To The Funnel), podcaster and all around top influencer. In this podcast, Jason and I talk about … Continue reading

Content or Context Is King? I’ve Finally Decided!

The debate continues to rage about whether content or context is king in the battle for online attention and building a business (i.e. driving traffic, conversion, etc). Reality is that it is, of course, a combination of both content and … Continue reading

Here’s What You Need To Know About SEO Today with Marcus Tandler @Mediadonis (MDE203)

Minter Dialogue with Marcus Tandler This interview is with Marcus Tandler, one of the premier and longest standing experts of SEO, or Search Engine Optimization. Marcus is now co-Founder and CEO at OnPage.org, a software that provides a way to … Continue reading

Brand Content – How to make and distribute great brand content with Mark Waugh, MD at Newcast (MDE199)

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing ‘non-traditional’ communication projects for a … Continue reading

Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)

Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven … Continue reading

The Digital Tortoise or Hare? Is It Better To Be Fast or Consistent?

To the extent, these days, time is being counted in nano-seconds and everything is happening in real-time, there is an evermore acute merit to being “ahead of the curve.” One can safely say that notion of being ahead of the curve has … Continue reading

What are Digital Marketing Rules #1 and #2? Content is King, Conversation is Queen

To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging … Continue reading

Brand Marketing: What’s the engine for your Locomoso? 59 keywords!

 Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing.  Being social is already a challenge.  Providing a … Continue reading