Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with … Continue reading

Storytelling, content marketing and brand building with Carla Johnson (MDE265)

Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the … Continue reading

Using Artificial Intelligence to Create Great Content, With Martin Adams CEO of Codec.AI (MDE261)

Martin Adams is CEO & Co-Founder @Codec, a platform using AI to help produce content and drive content marketing. Martin is also a speaker on innovation, AI and the blockchain. In this conversation, we look at how Martin has gone … Continue reading

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina RadetichNina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has … Continue reading

Here’s What You Need To Know About SEO Today with Marcus Tandler @Mediadonis (MDE203)

Minter Dialogue with Marcus Tandler This interview is with Marcus Tandler, one of the premier and longest standing experts of SEO, or Search Engine Optimization. Marcus is now co-Founder and CEO at OnPage.org, a software that provides a way to … Continue reading

Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)

Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven … Continue reading

Mindset and Marketing trends 2016 – What To Watch Out For

Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is … Continue reading

Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has … Continue reading

The Technologies That Most Impact Your Business In 2015?

2015 is not even a month old and we have had a few unexpected events around the world. For those of us navigating in the digital world, this is “business as usual.” New initiatives, technological glitches and business model shifts are … Continue reading

Content Distribution – via virality, shareability or media buy?

After getting on the social media bandwagon, brands are rushing to content marketing like gold diggers to the open pit. But, just like for gold diggers, the real issue may be the distribution, not the gold in the pit. More … Continue reading