Driving the Triple Bottom Why for enhancing your brand’s storytelling and marketing with Marissa Feinberg (MDE272)

Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it’s about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we … Continue reading

Brand Content – How to make and distribute great brand content with Mark Waugh, MD at Newcast (MDE199)

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing ‘non-traditional’ communication projects for a … Continue reading