The 7 Golden Rules Of Using Digital In Retail #digitail

The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka”digitail“). … Continue reading

A classic case of misunderstanding the consumer decision journey

Marketing is a tricky place to be.  On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today.  There’s social media, mobile, search, … Continue reading