The Exciting Potential of Artificial Intelligence by Jeremy Waite, IBM Evangelist and Leader of CMO Programme (MDE268)

Jeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the … Continue reading

Making of a Legendary Marketer with Christopher Lochhead (MDE245)

Minter Dialogue with Christopher LochheadChristopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of “the podcast Silicon Valley needs” Legends and Losers. Having been a CMO of three publicly traded companies … Continue reading

Mr CMO – Are You Ready For A Perilous Mission? Here’s where the real challenge lies

We are all pretty familiar with seeing the title of CMO (Chief Marketing Officer) in Executive Boardrooms. It’s probably both the most exciting and most precarious position to hold these days in the C-suite. It was reported in a 2015 … Continue reading

Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential … Continue reading

Driving Engagement And Experience At Aston Martin with Simon Sproule, CMO (MDE192)

Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston Martin’s recent … Continue reading