The Exciting Potential of Artificial Intelligence by Jeremy Waite, IBM Evangelist and Leader of CMO Programme (MDE268)

Minter Dialogue with Jeremy WaiteJeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of … Continue reading

Mr CMO – Are You Ready For A Perilous Mission? Here’s where the real challenge lies

We are all pretty familiar with seeing the title of CMO (Chief Marketing Officer) in Executive Boardrooms. It’s probably both the most exciting and most precarious position to hold these days in the C-suite. It was reported in a 2015 … Continue reading