In good do we trust? What do we trust?

A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people around the … Continue reading

The Mystery of the Unanswered Messages – Why people just can’t call back?

Speaking with a number of entrepreneurs around me — especially those having to deal with people within large business (but not only) — there are way too many unanswered messages out there. There is an evident dearth of people who … Continue reading