SmartWatch – Fad, Fashion or Forever? Watching the Digital Transformation of the Watch Industry

The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units … Continue reading

Digitail – The State Of Digital In Retail [infographic]

Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose … Continue reading