In good do we trust? What do we trust?

A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people around the … Continue reading

Suffering from Red Bull Syndrome? How dangerous is it for business?

How many times do you think executive committees around the world have discussed the Red Bull brand?  Ever wondered what they might say or think?  Within this conversation, I suspect we will find what are the dangers of the Red Bull … Continue reading