Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

UX Design Thinking – Secrets Of The Perfect User Experience in the Bathroom

User experience and design thinking is all the rage these days. Yet, I am aghast at how often the design of toilets (aka bathrooms or loos) is regularly overlooked. Sure, there may be stylish or trendy wash basins; but they … Continue reading

Turning Audio Into Text – Trint, Award-Winning StartUp with CEO Jeffrey Kofman (MDE200)

Minter Dialogue #200 with Jeffrey Kofman This interview is with Jeffrey Kofman, the Emmy award-winning foreign and war correspondent (for coverage of the Libyan revolution and for coverage of 9/11 WTC attacks), who is now CEO and co-founder of a … Continue reading

Interactive Restaurant – 80% Digital and 20% Analogue – Review of Inamo in London

Inamo has two “digital” or interactive restaurants in London, the first of which was installed in September 2009. In terms of menu, Inamo serves an Asian fusion mix. I went with a couple of geeky friends and wanted to see … Continue reading

Decoding the Business Trends for 2016 – Bits, Bytes and Bozos

Every two years I like to put out my predictions of business trends — with a heavy marketing bias — for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new … Continue reading

Why customer service is the new marketing!

Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer … Continue reading

The Battle Of The Beauty Portal

In the beauty business – just as in any FMCG sector, be it food, fashion, household care or appliances – there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a conglomerate owns … Continue reading

The Maddening Truth About Disruption

A lot of conferences, books and businesses are talking about disruption. With so much banter, it’s hard to get to the bottom line truth about disruption. On Google, there are now 43.4 million search results for the term, with some … Continue reading

How to Navigate Digital Transformation in 3 Key Steps

Having accompanied a number of senior executives in setting and driving the digital transformation agenda, it strikes me that many people continue to take it from the wrong point of view. Just like BIG DATA is anything and nothing, can … Continue reading