How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut … Continue reading

The Building of a Beautiful British Luxury Brand – The Bremont Story

I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds’ Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to Britain. In … Continue reading

Why Would You Pay for Organic Food, But Not When It Comes to Investing Your Money?

Are you someone who pays attention to what you eat? Maybe you even consider yourself a “foodie”? When it comes to grocery shopping, I have learned to be significantly more picky over the years. Certain ingredients are forbidden, like hormone-treated meats; and, … Continue reading

The End of Net Neutrality? Or The End of Neutrality Period

While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues?  Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather … Continue reading

Banking Adverts – Exposing Your Soul Or Making A Point?

I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. I’ve long admired the HSBC … Continue reading

Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech … Continue reading

Branding Is Not About Dying The Wool – The Woolrich Case Study

You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an … Continue reading

Under the hood with Marketing Over Coffee podcast host John J Wall

Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we … Continue reading

The Uber Paradox and Fixing Uber’s Critical Achilles Heel

Did you notice how Uber has been in the press a lot over the summer? It just seems to be a magnet for media attention. This is partly because of its tendentious ethics, partly because of the huge numbers bandied … Continue reading

The New World of Branding with a Titan of the Agency World, Simon Burridge, CEO of Playzoola (MDE206)

Minter Dialogue with Simon Burridge This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of … Continue reading