Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of … Continue reading

Steve Brazell, the Hitman talks about the best ways to break through the noise and build a great brand (MDE252)

Minter Dialogue with Steve Brazell Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. … Continue reading

How To Analyze Amazon’s Acquisition of Whole Foods – Check Their Missionary Position

Will Amazon transform Whole Foods or vice versa? As this WSJ article posits, so far the impact seems to be the former. Naturally, the whole reason Whole Foods had to be acquired was because they were lacking in the results … Continue reading

Marketing Lessons From Apple [Infographic] – Mystery, Simplicity and Experiences

Which Apple Seeds Grow? Many are the companies that would “die” to be Apple. People often talk about best practices and best in class. However, few ever manage to change materially or actually do anything about it. All the same, Apple … Continue reading

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and … Continue reading

How Bremont Was Built Into An Iconic Luxury British Watchmaker with Giles English (MDE235)

Minter Dialogue with Giles EnglishGiles English is co-founder of the leading luxury British watchmaker, Bremont. With a mission to bring back luxury watchmaking to Britain and a desire to follow his passion, Giles and his brother Nick founded Bremont in 2002. … Continue reading

How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut … Continue reading

The Building of a Beautiful British Luxury Brand – The Bremont Story

I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds’ Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to Britain. In … Continue reading

Why Would You Pay for Organic Food, But Not When It Comes to Investing Your Money?

Are you someone who pays attention to what you eat? Maybe you even consider yourself a “foodie”? When it comes to grocery shopping, I have learned to be significantly more picky over the years. Certain ingredients are forbidden, like hormone-treated meats; and, … Continue reading