How Beautiful is L’Oreal’s Future? How Bright Are Your Future Prospects?

In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. … Continue reading

Building A Unique And Successful Brand In A Crowded Market: Madison Reed by Amy Errett (MDE282)

Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling hair products … Continue reading

Getting Engagement – How Does Your Brand Fare On The Moist Eye Index?

Yet, so many company executives shun the topic and/or hide behind a wall of “utter” professionalism. In an article penned by Dev Patnaik, CEO of Jump Associates, “Innovation Starts with Empathy“, he described how “we’ve created a corporate world that … Continue reading

Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of … Continue reading

Steve Brazell, the Hitman talks about the best ways to break through the noise and build a great brand (MDE252)

Minter Dialogue with Steve Brazell Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. … Continue reading

How To Analyze Amazon’s Acquisition of Whole Foods – Check Their Missionary Position

Will Amazon transform Whole Foods or vice versa? As this WSJ article posits, so far the impact seems to be the former. Naturally, the whole reason Whole Foods had to be acquired was because they were lacking in the results … Continue reading

Marketing Lessons From Apple [Infographic] – Mystery, Simplicity and Experiences

Which Apple Seeds Grow? Many are the companies that would “die” to be Apple. People often talk about best practices and best in class. However, few ever manage to change materially or actually do anything about it. All the same, Apple … Continue reading

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and … Continue reading

How Bremont Was Built Into An Iconic Luxury British Watchmaker with Giles English (MDE235)

Minter Dialogue with Giles EnglishGiles English is co-founder of the leading luxury British watchmaker, Bremont. With a mission to bring back luxury watchmaking to Britain and a desire to follow his passion, Giles and his brother Nick founded Bremont in 2002. … Continue reading