Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing...
What is content marketing? There are plenty of great sources for defining what is content marketing, and none better than the entry in Wikipedia: Content marketing is “the creation and sharing of content in order to attract, acquire and engage clearly...