The power of exclusivity ( and good content )

In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you?  On the internet, everything can be everywhere multiple times over.  But, why would yours stand out?  This is where the power … Continue reading

Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?

Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of … Continue reading Continue reading

Need a coach for your brand ? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?

The brand is, by definition, a quality reference, a specific universe and a vector of values.  A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of … Continue reading Continue reading

Need a coach for your brand ? – Part 1 : Why is the brand a key success factor on the web ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been … Continue reading Continue reading