Storytelling, content marketing and brand building with Carla Johnson (MDE265)

Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the … Continue reading

Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading

Artificial Intelligence + Data Ownership + New Business Model with Nick Oliver at People.Io (MDE260)

Nick Oliver is an entrepreneur, looking at the cross section of artificial intelligence, personal data ownership and business models. He’s the founder and CEO of people.io, a start-up whose purpose is giving people ownership of their data. People.io is described … Continue reading

The Difference Between Branding And Brand Building – Listens From The Vault

In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former … Continue reading

Do You Have The Right People On Your Board? The Making Of A Digital Board of Directors

In the Financial Times recently, there was an article entitled, “Europe lacks non-execs with digital knowledge.” The article, written by Maxine Boersma, cites a PwC survey that says that 9/10 chief executives believe they “should champion the use of digital technologies … Continue reading

The 7 Golden Rules Of Using Digital In Retail #digitail

The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka”digitail“). … Continue reading

What’s Your Deal? What Lies In The Discount Culture

I was struck by an article in the UK Metro daily newspaper headlined, “Discount culture is to blame for M&S woes.”  Three of the major retailers in the UK (Tesco, Morrisons and M&S) announced negative results, despite indications that the … Continue reading

The power of exclusivity ( and good content )

In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you?  On the internet, everything can be everywhere multiple times over.  But, why would yours stand out?  This is where the power … Continue reading

Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?

Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of … Continue reading Continue reading

Need a coach for your brand ? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?

The brand is, by definition, a quality reference, a specific universe and a vector of values.  A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of … Continue reading Continue reading