by Minter Dial | Apr 16, 2013 | Marketing
Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to...
by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
by Minter Dial | Apr 1, 2013 | Marketing
Do you agree that one of the pleasures of the web is the Facebook connect or Twitter connect button? It saves that downer of having to store and retrieve yet another password. Okay, so it also poses a risk that FB or Twitter will abuse your data....
by Minter Dial | Mar 26, 2013 | Social Media
If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so. The bad news is that there is no free and easy path, unless you are perhaps already a mega star. Whether you represent a brand or are an individual, gaining...
How to tag someone on LinkedIn if their name doesn’t come up?
