brand marketing

influencer marketing strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds are being diverted from “traditional” marketing to influencer campaigns and, correspondingly, specific lines are being created […]

Read more

Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to Tweet!} I recently came across a marketing ploy that took me like a Heimlich […]

Read more

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route […]

Read more

If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so.  The bad news is that there is no free and easy path, unless you are perhaps already a mega star.  Whether you represent a brand or are an individual, gaining a Twitter following will require […]

Read more